Privacy Policy

When you interact with 88 West Rentals — whether you browse our website, inquire about a home, apply for a tenancy, or live in one of our communities — we may collect information such as:

• Contact details you provide, including your name, email address, and phone number
• Rental application information, such as identification, employment and income details, references, and rental history
• Tenancy records, including your lease, payment history, and maintenance requests
• Website usage information, such as pages visited and general device and browser details

We collect only what we reasonably need to respond to you, evaluate applications, and manage tenancies.

We use personal information to:

• Respond to inquiries and schedule viewings
• Process and evaluate rental applications, including reference and credit checks with your consent
• Administer tenancies — leases, rent collection, maintenance, and communications about your home or community
• Improve our website, services, and resident experience
• Meet our legal and regulatory obligations, including under Alberta's Residential Tenancies Act

We do not sell your personal information.

Our website may use cookies and similar technologies to keep the site working properly and to help us understand, in aggregate, how visitors use it — for example, which pages are most useful. This information helps us improve the website experience.

You can manage or disable cookies through your browser settings at any time. Doing so may affect how some parts of the site function.

Our website contains links to services operated by third parties — for example, online payment and resident-service platforms, mapping tools, or social media. When you follow a link to another site or platform, that provider's own privacy policy governs any information you share there.

We encourage you to review the privacy policies of any third-party service before providing personal information.

Residents may access online tenancy services — including rent payments, maintenance requests, and account management — through third-party platforms such as RentCafe.

These platforms are operated independently and maintain their own privacy practices, terms of use, and security measures. Information you enter directly into the Resident Portal is collected and processed by that platform in accordance with its own privacy policy.

Before using the Resident Portal or making online payments, we recommend reviewing the privacy policy published by the platform provider. If you have questions about how your tenancy information is handled, our team is happy to help.

We take reasonable administrative, technical, and physical measures to protect personal information in our care against loss, theft, and unauthorized access, use, or disclosure. Access to tenancy records is limited to team members who need it to do their jobs.

No method of transmission or storage is completely secure, but we work to protect your information and review our practices on an ongoing basis.

Subject to applicable law, you may:

• Request access to the personal information we hold about you
• Ask us to correct information that is inaccurate or incomplete
• Withdraw consent to certain uses of your information, subject to legal and contractual restrictions
• Ask questions or raise concerns about our privacy practices

To exercise any of these rights, contact us using the details at the bottom of this page.

If you sign up for updates or join an interest list, we may email you about new communities, availability, and 88 West news. You can unsubscribe at any time using the link in our emails or by contacting us directly.

We will continue to send essential tenancy-related communications — such as notices about your lease, your building, or your account — as needed to manage your tenancy.

When you submit a form on our website — for example, a leasing inquiry or interest-list signup — the information you provide is used to respond to your request. We may retain it so we can follow up about availability or related communities you've expressed interest in.

We keep personal information only as long as reasonably necessary for the purposes described in this policy, to meet legal, accounting, and regulatory requirements, and to resolve disputes. When information is no longer required, we take reasonable steps to securely delete or de-identify it.

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. The "Last updated" date at the top of this page indicates when it was most recently revised. We encourage you to review this page periodically.

Questions, requests, or concerns about your privacy or this policy? We're happy to help.